Cryptwick Candleworks

A small-batch candle maker with a gorgeous gothic-romantic product — scents named for heartbreak, moon phases, and villain eras — and a grid that read like a hobby account. The candles whispered dark academia; the feed said craft fair table.

We set a visual direction — ink-black backdrops, gold foil accents, a serif with a flair for the dramatic — then built reusable carousel and story templates so every scent launch looks like part of the same coven. Wrap it in a content plan they can actually keep lit, and the grid finally matches the wax.

• Visual style board
• Carousel post templates
• Story format guides
• 30-day feed plan