Start a project
←  All work

Brand Refresh 2026

The Good Stuff Cannoli

Filled fresh, branded sweeter.

The Good Stuff Cannoli wordmark with a cannoli-shaped O
ClientThe Good Stuff Cannoli
ServicesIdentity, Signage, Print
SectorBakery
Year2026

01 / The brief

A Jackson, NJ home baker filling cannoli to order for markets, holidays, and local delivery — with a name people loved but nothing on the table that matched how good the product actually was.

Folded cream t-shirt embroidered with The Good Stuff Cannoli logo
The Good Stuff Cannoli flyer with five flavor photos and holiday tray pricing
A-frame sidewalk sign listing The Good Stuff Cannoli winter flavors

02 / What we did

We built a wordmark anchored by a cannoli-shaped "OO," then carried it across a flyer system, sidewalk signage, and apparel — warm and gold-foil-coded enough to feel like a real bakery, not a side hustle.

  • Logo & mark
  • Flyer & menu system
  • Sidewalk signage
  • Apparel

“Customers stop and read our flavor board before they even reach the counter.”

Owner, The Good Stuff Cannoli
The Sir Links-A-Lot food truck Brand Refresh · Food Truck Sir Links-A-Lot Greenscale lettuce packaging Packaging & Print Greenscale The Boise Bath & Kitchen Company website shown on an iPhone Website Design The Boise Bath & Kitchen Co.

Say hello

Let's make it pour.

Got a product the world should see properly? Tell us what you make.

info@downpour.design
Start a project

We reply within two business days.