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Brand Refresh 2026

Sir Links-A-Lot

A knight in shining hot dogs.

The Sir Links-A-Lot food truck, decked out in stone-castle wrap, parked at an evening market
ClientSir Links-A-Lot
ServicesIdentity, Vehicle Wrap, Print
SectorFood Truck
Year2026

01 / The brief

A hot dog truck with a full medieval bit and nothing to back it up visually. They needed a mascot, a wrap, and a loyalty card worth standing in line for — not just a logo slapped on the side of a trailer.

Side panel of the food truck wrap with the Sir Links-A-Lot knight mascot
Sir Links-A-Lot loyalty punch cards on a wooden table

02 / What we did

We built a mascot knight who actually looks like he'd hand you a hot dog, wrapped the whole truck in stonework and banners, and turned a punch card into a "knighthood" loyalty system people screenshot.

  • Mascot & logo system
  • Food truck wrap
  • Loyalty cards
  • Event flag & signage

“People photograph the truck before they even order.”

Owner, Sir Links-A-Lot
The Good Stuff Cannoli logo Brand Refresh · Identity The Good Stuff Cannoli Greenscale lettuce packaging Packaging & Print Greenscale The Boise Bath & Kitchen Company website shown on an iPhone Website Design The Boise Bath & Kitchen Co.

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